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Links are king or is content king
at Marketing Blog
Make Money With Your Blog
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Make Money With Your Blog
Well written content is important for three primary reasons:
Engages the reader.
Increases search engine rankings and traffic.
Promotes the likelihood of quality links from other sites.
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I’ve seen more than my share of companies who depend too heavily upon the weight and popularity of their brand to drive traffic to their site. Of course, it’s great that they have established their name or product in the minds of the public. But if you have one competitor who has done the same, and also provides quality written content on each page of their website, you’ve just lost a share of the market for no good reason.
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Though there are plenty of phrases people still don’t search for, your chances of receiving organic search traffic increase exponentially, based upon the quality of your copy. For the interactive marketing company, it can feel like pulling teeth to convince some companies to seriously consider copy changes or additions to their site. Perhaps we, as an industry, need to do a better job of communicating the necessity, because quality content is absolutely critical to achieving top rankings for competitive phrases.